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Airline Marketing

IATA Trainings - A06D414 - Sınıf Eğitimi

Airline Marketing
Growing uncertainty and competition in the global airline industry is forcing airlines to reinvent their marketing strategies. This course looks at the latest airline marketing and commercial trends to help you revamp your marketing practices. As the customer becomes the central focus of airline marketing strategy, this course also provides insight into tools for assessing your target markets and developing a long-term relationship with your customer. Available as: Classroom & In-Company course Duration:4 days (32 hours) Recommended level: Professional and Management

4 gün (4x8 saat)




Konular:
  • Articulate latest airline industry marketing and commercial trends
  • Evaluate the latest airline products and services
  • Consider internal and external factors when building a marketing strategy
  • Devise and implement effective Marketing Plans
  • Recognize the key principles of marketing
  • Focus on customer experience to create loyalty
  • Identify Marketing Mix elements
  • Integrate marketing strategy into all business decisions



Hedef Kitle:
  • Airline Marketing and Sales personnel
  • Managers from other business units e.g. Commercial, Ground and Flight Operations
  • Sales and Marketing support staff

Otorite Onayı:
IATA

Ön Şartlar:
  • We recommend that you should have already completed the IATA Airline Marketing self-study course
  • Recommended level is Management and Professional
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or equivalent for other languages.