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Airline Marketing

IATA Trainings - A06D414 - Sınıf Eğitimi

Airline Marketing
  • Konular
  • Hedef Kitle
  • Otorite Onayı
  • Ön Şartlar
  • Gerekli Belgeler
  • Kritik Bilgiler
  • What you will learn

    Upon completion of this course you will be able to:

    • Articulate latest airline industry marketing and commercial trends
    • Evaluate the latest airline products and services
    • Consider internal and external factors when building a marketing strategy
    • Devise and implement effective Marketing Plans
    • Recognize the key principles of marketing
    • Focus on customer experience to create loyalty
    • Identify Marketing Mix elements
    • Integrate marketing strategy into all business decisions

    Course content

    The key topics that are covered during this course include:

    • Industry trends and performance
    • Airline business models, e.g. network, low cost
    • The marketing planning process
    • The Marketing Mix (the 7 P’s)
    • Promotional and PR activity
    • Brand and product management
    • Pricing, revenue management, channel strategy
    • Market segmentation, targeting, and positioning
    • Customer focus and loyalty programs (FFP)
    • The Social Media revolution


    • Team project to create and present an airline marketing plan
    • Devise a press statement
    • Create and present a SWOT analysis and positioning maps for your airline and your competitors

  • This course is recommended for:

    • Airline Marketing and Sales personnel
    • Managers from other business units e.g. Commercial, Ground and Flight Operations
    • Sales and Marketing support staff

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher. 
    • We recommend that you should have already completed the IATA Airline Marketing self-study course.
    • Recommended level is Intermediate and Advanced.
    • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.