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Airline Marketing


IATA Trainings - A06D414 - Sınıf Eğitimi


Airline Marketing
  • Konular
  • Hedef Kitle
  • Otorite Onayı
  • Ön Şartlar
  • Articulate latest airline industry marketing and commercial trends
  • Evaluate the latest airline products and services
  • Consider internal and external factors when building a marketing strategy
  • Devise and implement effective Marketing Plans
  • Recognize the key principles of marketing
  • Focus on customer experience to create loyalty
  • Identify Marketing Mix elements
  • Integrate marketing strategy into all business decisions


  • Airline Marketing and Sales personnel
  • Managers from other business units e.g. Commercial, Ground and Flight Operations
  • Sales and Marketing support staff
IATA
  • We recommend that you should have already completed the IATA Airline Marketing self-study course
  • Recommended level is Management and Professional
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or equivalent for other languages.