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Airline Marketing - Advanced

IATA Trainings - A06D414 - Sınıf Eğitimi

Airline Marketing - Advanced
Growing uncertainty and competition in the global airline industry is forcing airlines to reinvent their marketing strategies. This course looks at the latest airline marketing and commercial trends to help you revamp your marketing practices. As the customer becomes the central focus of airline marketing strategy, this course also provides insight into tools for assessing your target markets and developing a long-term relationship with your customer. Available as: Classroom & In-Company course Duration:4 days (32 hours) Recommended level: Professional and Management

4 gün (4x8 saat)


 2437 USD (KDV Dahil)


Konular:

Aviation performance and regulatory overview

·         5-Factors Analysis of the airline industry

·         Airline industry financial outlook

·         Business models: legacy versus low cost carriers

·         Trends and opportunities

Market research

·         Planning process

·         PEST (political, economic, socio-cultural, technological factors)

·         SWOT analysis (strengths, weaknesses, opportunities, threats)

·         Market research methods and outcomes

·         Analysis of findings

·         Segmentation and targeting

Customer focus strategy

·         Customer needs analysis

·         Customer acquisition and retention

Product, Price, Place, Promotion – the 4Ps for airlines

·         Loyalty programs

·         E-commerce

·         Integrating multiple marketing channels

·         Brand and product management

     

    Hedef Kitle:
    • Airline marketing and sales personnel • Managers in other business units • Support staff who work in sales and marketing departments

    Otorite Onayı:
    IATA

    Ön Şartlar:
    There are no prerequisites for this course