Upon completion of this course you will be able to:

• Describe the models and strategies successful airlines use to compete in the market
• Analyze the cost management, revenue generation strategies, and competitive techniques that have succeeded in today's marketplace
• Determine the impact of global economics on your airlines cost base
• Compare the Ultra-Low Cost, Low Cost and Hybrid carrier business models, their strengths and weaknesses
• Summarize the latest technologies airlines are using to lower costs, while simultaneously raising revenues
• Leverage cost management techniques used at world class airlines to formulate strategies for your airline

The key topics that are covered during this course include:

• Global Airline Industry Overview
• Airline Economics
• Airline Business Model
• Successful Airline leading practices
• Revenue Management and Cost Strategies
• Customer Propositions: Competing by differentiation and brand leverage
• Changing-The-Model Versus Starting-From-Scratch: Experiences and lessons learned

Activities

• Group work and discussions
• Quizzes
• Business cases