What you will learn
On completion of this course you will be able to:
- Differentiate airline business models and features (pros/cons, fleet composition, cost, load factor, yield)
- Translate historical demand into an airline business type with unique network design and product offer
- Recognize what drives airline cost and revenue and adjust your price settings to maximize profitability
- Use operational/commercial inputs to design network strategy and convert strategy to tactics
- Improve problem-solving and critical thinking by identifying and capturing market opportunities
- Select aircraft type and financing methods that best fit your network strategy and market environment
- Assess the impact of your strategic decisions and fine-tune your strategy and tactics continuously
Course content
The key topics that are covered during this course include:
- Business models
- Product development
- Network analysis and planning
- Pricing and revenue management
- Aircraft evaluation financing and acquisition
- Aircraft scheduling
Activities
- Access to IATA’s Air Mercury simulator
- Self-study materials
- Business cases
- Assessment