Airport Route Development and Commercial Management

IATA Trainings - A06D329 - Sınıf Eğitimi

Airport Route Development and Commercial Management
The airport business model is undergoing a massive transformation as airports around the world are becoming privatized, self-financed entities. Today’s airports must aggressively develop their profit centers in order to finance their infrastructure development – at an estimated cost of US$350 billion over the next decade - without affecting profitability.This course will teach you how to design and implement a development strategy for two key revenue generators, routes, and commercial management. Through exercises, you will learn how to determine the right mix of aeronautical and non-aeronautical services being offered to satisfy the customers, airlines and bottom line of any airport.Join the 393 Airport professionals from 77 countries who have upgraded their skills with this training since 2010.Course format: This course is available at IATA Training Centers, regional training partner locations, and on-demand as in-company training. This course provides 40 hours of instruction delivered by an official IATA Instructor.

5 gün (5x8 saat)

Airport business environment and economics Business and commercial marketing strategy Differentiation in route development Redefining the commercial consumer strategy Selecting the optimal commercial product mix Property management and other non-aeronautical revenue streams Marketing intelligent investments Commercial management structure

Hedef Kitle:
Airport managers and consultants Airport operations managers and consultants Airlines affected by airport privatization Prerequisites: Good knowledge of airport business and operations is recommended

Otorite Onayı:

Ön Şartlar:
Participants should have a good knowledge of airport business and operations