What you will learn
Upon completion of this course you will be able to:
- Improve your competitive performance using practical management tools including revenue management and pricing
- Identify your customers’ changing needs to adjust your business for immediate results
- Maintain optimum levels of customer service without increasing your costs
- Analyze changes within the cargo industry and its stakeholders
- Stay current with the latest business and technological trends
Course content
The key topics that are covered during this course include:
- The cargo industry and its stakeholders
- Marketing and sales for cargo
- Pricing and revenue management
- Trends in technology
- IATA’s e-cargo initiatives
- Optimizing the use of the internet and intranet within your organization
- Operations and management
- Cargo trends and forecasts
- Business processes
- Industry regulations and their impact