What you will learn
Upon completion of this course you will be able to:
- Describe the models and strategies successful airlines use to compete in the market
- Analyze the cost management, revenue generation strategies, and competitive techniques that have succeeded in today's marketplace
- Determine the impact of global economics on your airlines cost base
- Compare the Ultra-Low Cost, Low Cost and Hybrid carrier business models, their strengths and weaknesses
- Summarize the latest technologies airlines are using to lower costs, while simultaneously raising revenues
- Leverage cost management techniques used at world class airlines to formulate strategies for your airline
Course content
The key topics that are covered during this course include:
- Global Airline Industry Overview
- Airline Economics
- Airline Business Model
- Successful Airline leading practices
- Revenue Management and Cost Strategies
- Customer Propositions: Competing by differentiation and brand leverage
- Changing-The-Model Versus Starting-From-Scratch: Experiences and lessons learned